Appleton Cattle Company is one of the world’s largest privately owned organic beef producers, operating across 2.2 million hectares of fully certified organic land in Queensland.
With a steadfast commitment to growth and expansion, the company prioritizes its people, properties, and product, ensuring continual improvements in herd genetics, land management, and production quality.
Passionate about sustainability and innovation, Appleton Cattle Company remains dedicated to enhancing productivity and market opportunities, delivering premium organic beef to meet the demands of a global market.
Rural Organics has developed a reputation for supplying the finest quality organic and bio-dynamic meats. We are an experienced certified organic and bio-dynamic meat supplier that can guarantee quality and consistency of supply.
Rural Organics has a unique network of dedicated organic and bio-dynamic meat producers north, south, east and west of the magnificent Darling River. The discerning palate will detect the true flavours which are inherent of the 100% healthy natural environment on which the stock graze.
We have been trading Clothier lambs into niche butcher shops in Melbourne, Sydney and Adelaide.
Since 2000, Rural Organics, along with its mentoring subsidiary Organics for Rural Australia (ORA), has been helping Australia’s innovative producers and processors advance into domestic and international organic markets.
ORA has developed a scheme to assist gaining accreditation for organic products, and education in farming techniques and methods used in the production of organic and bio dynamic products, in the Australian context. Since 2001, we have successfully mentored many growers with their organic and bio dynamic certification. We have also mentored abattoirs and processors.
Our goal is to provide you with useful information about consultancy for organic and bio dynamic livestock, oil seeds, grain, training accreditation, marketing and sales.
processed without synthetic colours, flavours, preservatives and other common additives
in greater harmony with nature using farming practices to protect soil, water and air quality
safer for our farmers to produce due to the lack of chemical exposure
Our Organic Story
The Australian Organic Meats Group is led by founders of the organic beef and lamb industries in Australia. We have maintained a long history of building strategic partnerships across the supply chain to deliver on our quality promise.
Our business is a partnership between two long-standing traditional organic farming families. The Tully and O’Leary families have generations of farming history in Australia and are founding members or the organic movement.
The increase in consumer awareness into the production of their food has lead to a rapidly expanding global demand for organic food. This has allowed the Australian Organic Meats Group to expand our producer network to offer the range of organic meat products we can currently offer our consumers today.
Our commitment to a safe, healthy and reliable meat supply chain
We are committed to certified organic and environmentally sustainable production systems that provide opportunities for the next generation of farmers around the world.
With the support of our valued processor partners, we can guarantee a continuous high quality of supply of organic beef and lamb items across a full range of fresh chilled, value added and frozen products.
We have built an excellent track record of creating new programs for retail customers from a nil starting point. Each program is tailor made to the customer requirements and is backed up with a full supply commitment.
Producing certified organic meat Our goal is to consistently supply premium quality grass fed certified organic beef and lamb. Each customer has different needs and challenges and we provide personalised, responsive service to each member of our supply network.
Our company was founded on century old traditions – raising cattle exactly the way nature intended. No chemicals, no pollutants, no hormones, nothing, except a whole-hearted commitment to letting the most enriching natural forces and environment produce the very best grass fed organic beef.
We raise our cattle in the pure heartland of Australia, where they freely roam across natural organic plains, with hardly any fences. They live a life free from all unnecessary human interference, feeding on over 250 species of seasonal native grasses and plants. We raise our cattle this way because we believe the quality of beef is a direct product of the environment in which it’s raised. You are what you eat, as they say.
Our free-range production operation is staggering: together, our family farmers own over 8 million hectares of grazing land. That’s almost 20 million acres - about the area of Tasmania, or 2 times the area of Taiwan, or the area of Nebraska!. Guided by heritage and driven by purity, OBE® Organic delivers old-world quality with exceptional health and safety standards. Pure and simple.
Appleton Cattle Company is one of the world’s largest privately owned organic beef producers, operating across 2.2 million hectares of fully certified organic land in Queensland. 
Organic food is:
We are committed to certified organic and environmentally sustainable production systems that provide opportunities for the next generation of farmers around the world.
We raise our cattle in the pure heartland of Australia, where they freely roam across natural organic plains, with hardly any fences. They live a life free from all unnecessary human interference, feeding on over 250 species of seasonal native grasses and plants. We raise our cattle this way because we believe the quality of beef is a direct product of the environment in which it’s raised. You are what you eat, as they say.